Noir Skincare came to us with a commodity product and left with a luxury brand. The brief was simple: make science feel like an indulgence. The execution was anything but.
We stripped the identity back to its core — deep blacks, warm golds, and a wordmark that whispers rather than shouts. Every touchpoint from the packaging to the social presence was designed to create a sense of ritual.
The result was a 340% increase in perceived brand value and a waitlist that sold out the first production run within 48 hours of launch.