Kult Coffee started as a single cart in a Brisbane laneway. Four years later they had three locations and a brand identity that hadn't scaled with their ambition.
We rebuilt from the ground up: a new wordmark built around geometry and grind, a packaging system that works at both a 12g sachet and a 5kg wholesale bag, and a merch line that became its own revenue stream.
Within six months of relaunch, their wholesale accounts doubled and the merch sold out three separate drops.